Social Media Management & Content Creation
Services included
01 Content Creation and Production
Creating static images and vertical short-form video content, including trend research, scriptwriting, filming, and mobile editing using tools like CapCut.
03 Full-Service Account Management
From scheduling and publishing content calendars to caption copywriting with relevant keywords and hashtags for search visibility.
04 Community Management & Engagement
From inbound to outbound engagement: Replying to direct messages (DMs) and comments, and interacting with potential customers to increase visibility
06 Add-ons (Rates will vary)
Paid Social Media Advertising (Meta/TikTok Ads)
High Resolution Photography and Videography for Website, Advertising Materials, etc.
Developing a strategic brand blueprint, establishing a cohesive aesthetic visual direction and conducting comprehensive competitor analysis
02 Social Media Strategy and Brand Identity
Weekly or Monthly reporting to be utilized in identifying performance insights to pivot the creative strategy for the upcoming month.
05 Analytics & Performance Reporting
Sen Beauty
Medical-grade Nail Salon in Toronto | Duration: 6-month retainer
The Challenge
Increase sales lead from Instagram and TikTok
Shift content from salon direct information to educational yet relatable story-telling
The Solutions
Content focused more on story-telling short form videos (eg. “4 Nail Salon Red Flags, Types of Nail Shape for You, POV: You went to a medical-grade Nail Salon in Toronto)
Collaborated with nano to micro influencers to boost native brand awareness that help build trust to new potential customers
The Results
Instagram and TikTok followers increased by 2x in 3 months
Engagement rate on Instagram boosted by 2x that help increase sales lead conversations
Urban Beauty Bar
Face and Body Salon in Toronto | Duration: 2021 to 2024
The Challenge
Increase sales lead from Instagram and TikTok
Shift content from salon direct information to educational yet relatable story-telling
The Solutions
Content focused more on story-telling short form videos (eg. “4 Nail Salon Red Flags, Types of Nail Shape for You, POV: You went to a medical-grade Nail Salon in Toronto)
Collaborated with nano to micro influencers to boost native brand awareness that help build trust to new potential customers
The Results
Instagram and TikTok followers increased by 2x in 3 months
Engagement rate on Instagram boosted by 2x that help increase sales lead conversations